Giving back through cause marketing | BC SPCA
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Giving back through cause marketing

Thank you for your interest in supporting the BC SPCA through a cause marketing initiative!

All cause marketing concepts must be reviewed by our team and you must receive approval before beginning the campaign. Please review some of our most frequently asked questions below. We will connect with you once a decision regarding your initiative has been reached.

Due to the number of inquiries we receive, it may be a few weeks before we can respond. Please contact Chanel Cochrane with your concepts, start/end date, your estimated donations (annually or for the term of the cause marketing initiative) and any questions you have at ccochrane@spca.bc.ca

What is cause marketing?

Cause marketing is a partnership between a for-profit business and a non-profit organization in which the business donates a portion of sales, often from a specific product or service, to the non-profit. The business benefits by generating more sales and reaching new audiences, and the non-profit benefits from increased awareness of their cause and the donated proceeds.

How does the process work?

We ask that you email Chanel Cochrane with your ideas and concepts, planned start/end date and estimated donation.  We will then review your proposal and learn more about the product or service you have chosen to benefit the BC SPCA.  If the program is approved, we will provide you with the appropriate BC SPCA logo to use on your marketing materials, and will remain in contact with you to provide support and answer any questions you may have throughout the process.

Will I receive a tax receipt?

In accordance with Canada Revenue Agency (CRA) regulations, tax receipts cannot be issued for cause marketing initiatives, however, we are happy to provide acknowledgement letters for all funds received.

For more information regarding CRA regulations, please visit their Cause Marketing page.

Can you promote our initiative through social media or on your “Businesses that give back” website?

We wish we could promote all the great cause marketing being done across B.C. to help animals! Space limitations restrict us, and to be fair and transparent to our audience, we require cause marketing initiatives to show continued success for at least one year before we can consider promotion and recognition.